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When your customers are happier, your business is healthier.

That’s why we’re here to help you create a better experience for your customers, and, in turn, to help your business thrive.


We’re Hanifin Loyalty -

a full-service customer growth agency.

We specialize in improving profitability among customer groups. We do our best work at the intersection of loyalty marketing, data analytics, payment systems and marketing technology. The magic we bring to your business is to transform complex customer data into marketing solutions that are both profitable and practical to execute.

Data Analytics

Powerful growth insights are hidden within your customer data. We help you understand what your numbers are telling you in order to unlock effective engagement
and loyalty strategies.

Loyalty Strategy

Our goal is to design a unique growth strategy tailored to your business needs – one that will create sustainable improvements in brand loyalty, and, ultimately, in profitability.

Program Execution

We back up our recommendations with hands-on support, comprehensive tactical plans, and technology resources to turn brilliant strategy into successfully executed marketing programs.

Ready to find out what we can do for you?

Let’s get the conversation started. We’re leading the evolution of loyalty marketing to meet the needs of today’s digitally-enabled consumer. Whatever your business challenge, we’ve got answers to help you solve the puzzle.
Contact Us Now To Get Started

Bill Hanifin

Founder & CEO

Joshua Reeder

Digital Strategy Leader

Dave Thompson

Senior Strategy Leader

Carlos Dunlap

Senior Strategy Leader

Who We’ve Helped

We’re proud to have contributed value to highly recognizable brands in North America and beyond, in every vertical industry, and to top loyalty suppliers and the investment community that tracks the customer loyalty industry.

Get In Touch

We’re agile, flexible and responsive. Contact us below so we can start improving the health of your business.