Get In Touch
Thanks for your interest in working with Hanifin Loyalty. Contact us now to find out what we can do for your business and we'll be in touch shortly.
Data Analytics

Data Analytics

Are you making the most of your investment in analytics?

Loyalty Strategy

Loyalty Strategy

Do you need help turning your customer data into an effective growth strategy?

Program Execution

Program Execution

Are you lacking in resources to follow through on your loyalty plan?

Data Health Assessment

datahealth_icon

Is your data in a good position to help you make strategic decisions? We’re here to help you answer that. Our team can take a look at your existing data and make sure that it’s in the strongest position possible to guide your decision-making. We employ a tested methodology that defines the requirements for actionable data, ultimately making the most of your investment in analytics.

Data Health Assessment

datahealth_icon

This service assists you with:

  • Inconsistencies in your existing data-set
  • Issues surrounding data coverage or missing values
  • Potential impact of data gaps on future marketing initiatives
  • How to improve current data environment and practices
  • More efficient file extract requirements
  • Recommendations on future analysis to unlock additional value from your data

Additional Data Analytics Services

diagnosis_icon

Customer Knowledge Diagnosis

So your data seems to be sound, but how well do you really understand your customers?

With our Customer Knowledge Diagnosis service, we take a look at how you’re segmenting and assessing your customer base and then provide you with an updated approach to your analytics that will lead to new strategies to better engage your customers.

Get Started

predictive_icon

Predictive Analytics

Know what your customers are going to do before they do it.

Customers are people, so it’s no surprise that they often say one thing and do another. Predictive modeling builds understanding of your customer behaviors and anticipates their next move – effectively getting your brand “ahead of the transaction” and leading to customer loyalty.

Get Started

Loyalty Program Design

program_icon

We’ve designed loyalty programs and data-driven customer marketing campaign structures for recognizable brands around the world. We employ a strategic planning method, the Customer Loyalty Mosaic™ to guide our work with your business. The methodology covers every step in the Customer Loyalty Strategy value chain beginning with quantitative insights, customer voice, social persona, optimal model selection and financial forecasting. With an agreed strategy in place, we build out a full program blueprint that translates recommended strategy into practical and effective execution.

Loyalty Program Design

program_icon

This service assists you with:

  • Customer value proposition
  • Enrollment
  • Communications
  • Rewards
  • Technology
  • Measurement plans
  • Test protocols

Full program design is typically completed within a 90 day period, but be assured that we can keep pace with your organization, whatever the pace.

Additional Loyalty Strategy Services

feasibility_icon

Loyalty Feasibility Study

Is a loyalty program the right move for your business?

We believe that every customer-facing brand can benefit from a well-planned and well-executed customer strategy, but not every company needs a “loyalty program.” If you’re considering a new customer loyalty strategy, are in trial with a concept, or have an existing program that needs refreshment, a Loyalty Feasibility Study is just what you need to improve your prospects for success.

Get Started

blitz_icon

Loyalty Blitz

Need a trusted expert to step in and take inventory of your customer growth strategy?

You may not be ready for a full-scale customer growth strategy, but that doesn’t mean you don’t have pressing questions about growing your customer base. With this hyper-focused, entry-level service offering, our team steps in quickly to take inventory, analyze and make recommendations to help you solve the toughest problems.

Get Started

Loyalty Technology

technology_icon

You have the plan, but do you have the right technology to seamlessly implement it across every facet of your business? From loyalty software platforms to campaign management tools, we make it our business to stay on top of the best-in-class solutions to execute on your customer growth strategy.

Loyalty Technology

technology_icon

We have evaluated, scored and catalogued over 50 of the world’s leading loyalty processing platforms and can save you tremendous time and money in selecting an operating platform.

This service assists you with:

  • Defining technology requirements
  • Drafting Request for Proposal documents
  • Leadership and oversight to make the right selection

Additional Program Execution Services

management_icon

Program Management

Do you have the bandwidth to carry out your customer growth plan and to oversee its effectiveness long after launch?

We provide subject matter expertise to address specific areas of development and we’re here to serve as additional bandwidth for clients with acute resource needs. We also have the capability to act as a fully outsourced project management office to get programs launched and through initial hurdles.

Get Started

creative_icon

Brand, Web & Creative Services

Your strategy is sound but does the creative execution resonate with your customer base?

We’ve been studying Millennials and the growing generation of digital consumers for almost 10 years. In the process, we’ve hired a few of them too. The result is that we know how to create brand impact for your business that gets the attention you seek. Our Web & Creative team executes for impact through web design, email campaigns, and survey design & execution.

Get Started

Who We’ve Helped

We’re proud to have contributed value to highly recognizable brands in North America and beyond, in every vertical industry, and to top loyalty suppliers and the investment community that tracks the customer loyalty industry.

Pin It on Pinterest