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Bill Hanifin: Beyond the Transaction, Loyalty’s Next Act is Gamification

Making loyalty programs more “contextual” could be the key to engaging today’s digitally connected consumer and finding success with data-driven marketing. By blending the study of human behavior and the discipline of behaviorial psychology, marketers are unlocking a new generation of customer marketing strategies.

This behavior-driven program approach has proven successful in B2B settings and is taking hold in B2C applications.

This session will share the foundational elements of Contextual Loyalty, highlight market examples of brands enjoying success with this approach, and give delegates practical take-aways to use in evolving their own customer loyalty strategies.

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