Many of you saw a press release issued last week which announced the merger of my Hanifin Loyalty consulting practice into Impact 21. I was honored by the congratulatory notes sent by a host of friends and colleagues. In case you missed the announcement, you can learn more here.
This is an important development in customer engagement and loyalty and I’ll tell you why.
Impact 21 has a 20-year history delivering high-value results to its clients. The firm is led by two well-respected, high-energy women, Lesley Saitta and Lisa Stewart. Just last week, Lesley was given an award by NACS as one of the 5 Top Women in Convenience.
Hanifin Loyalty has 12 years creating and executing customer loyalty strategies in the service of a variety of recognizable brands, both in and outside of North America. Our roots go deep to the origins of loyalty marketing best practice, and we are continually breaking new ground with strategies to meet the demands of the elusive digitally enabled consumer.
This business combination provides the infrastructure, resources, and tools for our combined groups to meet the needs of brands of any size and scale. Together, we strengthen and expand an already first-class service offer to the convenience and retail fuel industry. We will also actively support the customer engagement and loyalty needs of organizations in other vertical markets, as Hanifin Loyalty has done successfully over the past 12 years.
We will preserve our commitment to deliver work using proven planning methodologies, fueled by an unbiased, practitioner-based point-of-view to deliver optimal strategies and solutions to our clients. Therefore we remain solution-independent and a friend of the entire provider industry to customer loyalty marketing. We will be further expanding our data analytics practice to support strategy development, as we see this as essential to serve our clients well.
The convenience and retail fuel sectors are among the most dynamic customer loyalty markets today, but we also see significant growth opportunities in casual dining, retail, financial, hospitality and other sectors. Our combined resources will allow us to do our best work for clients across industry and geographies.
We are currently adding to our consulting team, so do not hesitate to contact me if you want to be part of this exciting journey.
Going forward, we will trade as “Hanifin Loyalty by Impact 21”. I’m excited to embark on this new season of growth, and look to the future with the anticipation of great success.