Positioning Your Loyalty Strategy Bill Hanifin, managing director of Hanifin Loyalty, explains how to balance complexity with return in order to find the sweet spot in loyalty for your brand. Get The Newsletter Subscribe below to receive our monthly newsletter with the latest trends and insights in customer growth marketing. Leave this field empty if you're human: Contact Us Want to work with us? Get in touch to discuss your business needs. Contact Us Subscribe Check out all of our videos and subscribe to our channel on YouTube.