Resources
Ebooks
We publish ebooks periodically on key trends and topics of interest to customer marketing professionals. We hope each one provides you with an easy read and a few key take-aways to immediately implement in your own business.
Insights to 4 Pillars of Customer Loyalty
Do you have a solid foundation in place to build Customer Loyalty?
You can discover how to:
- Understand the 4 pillars needed to create a solid foundation for your loyalty program
- Recognize the critical role of transparency to attract and engage potential customers
- Grasp the importance of staying relevant in the ever-changing loyalty space
The Loyalty Manifesto
This ebook chronicles the impact of social channels and Millennials on loyalty program development.
The ebook suggests that Data, Social, and Mobile are three key words to describe the future of loyalty strategy development. But there’s one more word to include in the list: Human. When marketers are reminded that all customers are human and that humans have a complex set of extrinsic and intrinsic needs to be met, new doors to strategy development can be opened.
Happy Employees, Healthier Business
Coming Soon!
Employee satisfaction and customer loyalty have been explored as two separate topics and only recently is there recognition that happier employees can influence customer loyalty levels.
This ebook is based on in-depth interviews with two industry experts in the employee motivation field. Paul Hebert, publisher of the blog Fist Full of Talent and “Incentive, Reward and Recognition Personality” and Barry Kirk, nationally known loyalty expert with Maritz Motivation join forces to show that linkages can be created between employees and customers to create a high performing organization.