Our Services
Our core competencies cover your business needs at every step of the Customer Growth process.
Bring us on to help you with data analytics, loyalty strategy, or program execution – or let us take you through all three phases from start to finish.
Data Analytics
Are you making the most of your investment in analytics?
Loyalty Strategy
Do you need help turning your customer data into an effective growth strategy?
Program Execution
Are you lacking in resources to follow through on your loyalty plan?
Data Analytics
Customer data can drive powerful business results – but only if you know what you’re looking for.
In a world where we can measure so much, it can become overwhelming (and time consuming) for companies like you to turn all those numbers and patterns into real business growth. That’s where we come in.
Our analytics team will create strategic and actionable insights from the data you’ve been collecting through transaction feeds, the social graph, and more. Through years of experience we’ve developed a suite of analytics services to serve a variety of needs, and we can can adapt these services to meet the specific requirements of your organization.
Data Health Assessment
Is your data in a good position to help you make strategic decisions? We’re here to help you answer that. Our team can take a look at your existing data and make sure that it’s in the strongest position possible to guide your decision-making. We employ a tested methodology that defines the requirements for actionable data, ultimately making the most of your investment in analytics.
Data Health Assessment
This service assists you with:
- Inconsistencies in your existing data-set
- Issues surrounding data coverage or missing values
- Potential impact of data gaps on future marketing initiatives
- How to improve current data environment and practices
- More efficient file extract requirements
- Recommendations on future analysis to unlock additional value from your data
Additional Data Analytics Services
Customer Knowledge Diagnosis
So your data seems to be sound, but how well do you really understand your customers?
With our Customer Knowledge Diagnosis service, we take a look at how you’re segmenting and assessing your customer base and then provide you with an updated approach to your analytics that will lead to new strategies to better engage your customers.
Predictive Analytics
Know what your customers are going to do before they do it.
Customers are people, so it’s no surprise that they often say one thing and do another. Predictive modeling builds understanding of your customer behaviors and anticipates their next move – effectively getting your brand “ahead of the transaction” and leading to customer loyalty.
Loyalty Strategy
Your customers are holding untapped potential for your business. Let us help you turn that potential into growth.
To come up with powerful solutions, we first have to make sure we’re asking the right questions. That’s why we take the time to really understand your pressing questions: what keeps you up at night? Are you losing customers to the competition? Having too little engagement with customers and don’t know why? Let us analyze your current business and develop a tailor-made strategy that will help your business thrive.
Loyalty Program Design
We’ve designed loyalty programs and data-driven customer marketing campaign structures for recognizable brands around the world. We employ a strategic planning method, the Customer Loyalty Mosaic™ to guide our work with your business. The methodology covers every step in the Customer Loyalty Strategy value chain beginning with quantitative insights, customer voice, social persona, optimal model selection and financial forecasting. With an agreed strategy in place, we build out a full program blueprint that translates recommended strategy into practical and effective execution.
Loyalty Program Design
This service assists you with:
- Customer value proposition
- Enrollment
- Communications
- Rewards
- Technology
- Measurement plans
- Test protocols
Full program design is typically completed within a 90 day period, but be assured that we can keep pace with your organization, whatever the pace.
Additional Loyalty Strategy Services
Loyalty Feasibility Study
Is a loyalty program the right move for your business?
We believe that every customer-facing brand can benefit from a well-planned and well-executed customer strategy, but not every company needs a “loyalty program.” If you’re considering a new customer loyalty strategy, are in trial with a concept, or have an existing program that needs refreshment, a Loyalty Feasibility Study is just what you need to improve your prospects for success.
Loyalty Blitz
Need a trusted expert to step in and take inventory of your customer growth strategy?
You may not be ready for a full-scale customer growth strategy, but that doesn’t mean you don’t have pressing questions about growing your customer base. With this hyper-focused, entry-level service offering, our team steps in quickly to take inventory, analyze and make recommendations to help you solve the toughest problems.
Program Execution
An effective customer growth strategy is only as good as its execution.
Brilliant strategy and analytical work should translate to marketing programs that engage and delight customers, and it’s the attention to detail that makes it happen. Our commitment to excellence and our unwavering drive to help you achieve objectives makes us the partners of choice for your program execution needs.
Loyalty Technology
You have the plan, but do you have the right technology to seamlessly implement it across every facet of your business? From loyalty software platforms to campaign management tools, we make it our business to stay on top of the best-in-class solutions to execute on your customer growth strategy.
Loyalty Technology
We have evaluated, scored and catalogued over 50 of the world’s leading loyalty processing platforms and can save you tremendous time and money in selecting an operating platform.
This service assists you with:
- Defining technology requirements
- Drafting Request for Proposal documents
- Leadership and oversight to make the right selection
Additional Program Execution Services
Program Management
Do you have the bandwidth to carry out your customer growth plan and to oversee its effectiveness long after launch?
We provide subject matter expertise to address specific areas of development and we’re here to serve as additional bandwidth for clients with acute resource needs. We also have the capability to act as a fully outsourced project management office to get programs launched and through initial hurdles.
Brand, Web & Creative Services
Your strategy is sound but does the creative execution resonate with your customer base?
We’ve been studying Millennials and the growing generation of digital consumers for almost 10 years. In the process, we’ve hired a few of them too. The result is that we know how to create brand impact for your business that gets the attention you seek. Our Web & Creative team executes for impact through web design, email campaigns, and survey design & execution.
Who We’ve Helped
We’re proud to have contributed value to highly recognizable brands in North America and beyond, in every vertical industry, and to top loyalty suppliers and the investment community that tracks the customer loyalty industry.
