Carlos Dunlap

Senior Strategy Leader

Character is like a tree and reputation like a shadow. The shadow is what we think of it; the tree is the real thing. – Abraham Lincoln

Meet Carlos

Carlos was born and raised in St. Louis, Missouri, where he still resides today. Although he’s traveled to 39 of the 50 states and multiple countries, Carlos always returns to St. Louis. Growing up, he played multiple sports (baseball, basketball, tennis and football), challenged himself academically at the #1 high school in the state of Missouri (Metro Classical Leadership Academy) and loved to indulge in sci-fi movies and books. Yes he’s a Trekkie, Star Wars geek and Marvel Comics enthusiast and professes that it’s never been a better time for his favorite movie genre.

What He Can Do For You

Carlos is an accomplished team leader and strategist who delivers measurable results for his organization and his clients. Since 1993, he has designed and delivered solutions to more than 100 Fortune 1000 companies that are looking to better understand, communicate with and engage their customers in order to drive more foot traffic, improved frequency of visits and higher average transactions per customer that leads to increased revenues and greater profitability in a proven and measureable approach.

A sampling of the organizations Carlos has directly influenced with include: Sam‘s Club, Citi, Motorola, TGI Fridays, LodgeNet, SeaWorld Parks & Entertainment, McGraw-Hill Education, Grohe, AMC Entertainment, BJ’s Restaurants, TracFone, Verizon, Hawaiian Airlines, Avery Dennison, Bank of America, Coke, Symantec, McDonald‘s, IBM, Jiffy Lube, American Express, Disney, Nestlé-Purina, Kimberly-Clark, AAFES, Wells Fargo, The UPS Store, Syngenta, Washington Mutual, Circuit City, SBC, Phillips 66, USA Mobility, Motorola, AT&T, and Sprint.

His skill set includes, but is not limited to:

Loyalty program assessment and redesign
B2C & B2B customer engagement planning
Strategic review and enhancement recommendations
Communications planning and execution
Marketplace assessment and competitive analysis

Why He Loves This Work

Although he went to school for Mass Communications & Broadcasting, as well as business, in 1993 Carlos found his true calling in the field of Marketing…especially Customer Loyalty Marketing. Having started his career in channel and employee engagement, Carlos made the move to consumer focused strategies in 1998 and has been hooked ever since. Every day he evaluates brands messaging, organizational readiness and execution regarding delivering a good and consistent customer experience. His passion for marketing and customer engagement is on 24/7. His love of customer loyalty/engagement/experience marketing has evolved Carlos into an industry thought leader who has authored hundreds of articles, blogs, tweets and webinars on various topics focused around customer experience, engagement and loyalty marketing. He has also been featured in numerous publications – Wall Street Journal, USA Today, Targeting Magazine, American Banker, Loyalty Management, COLLOQUY, Canadian Marketing Association Blog, Toronto Star, CTV (Canadian Television), Kobie Marketing’s The Muse Blog and Wise Marketer; featured on the NBC’s Today Show; and spoken at many conferences and events – Source Media’s Card Forum, Loyalty Expo, The Motivation Show, Frost & Sullivan’s Marketing & Sales Conference, North American Conference on Customer Management (NACCM), National Retail Federation, and Canadian Marketing Association Marketing Forum, Retail Banking Conferences.